Web Development case studies
E-commerce · Field Goods
Shopify rebuild that doubled conversion rate
Replaced a heavy theme with a custom storefront focused on speed, clarity, and checkout friction.
2.1x
Conversion rate
-62%
Time to interactive
+44%
Mobile revenue
Context
E-commerce — Field Goods. Replaced a heavy theme with a custom storefront focused on speed, clarity, and checkout friction.
The Challenge
Replaced a heavy theme with a custom storefront focused on speed, clarity, and checkout friction.
Strategy & Execution
<p>We audited the funnel, simplified product pages, and rebuilt the checkout flow into three steps with prefilled fields and an express path.</p>
Results
2.1x Conversion rate · -62% Time to interactive · +44% Mobile revenue