B2B SaaS · Lattice Ops

Cutting B2B SaaS lead cost by 47%

Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.

-47%

Cost per qualified lead

+3.1x

Pipeline velocity

Enterprise deals closed

Context

B2B SaaS — Lattice Ops. Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.

The Challenge

Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.

Strategy & Execution

<p>We mapped each ad group to a buyer-stage hypothesis, killed underperforming audiences within two weeks, and fed sales-qualified outcomes back into the bidding signal.</p>

Results

-47% Cost per qualified lead · +3.1x Pipeline velocity · 12 Enterprise deals closed

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